Truist is doubling down on artificial intelligence, data and analytics to further its mission of creating a more personalized experience for customers, said Sherry Graziano, the bank’s head of digital, client experience and marketing.
That includes using an AI tool that’s delivered about 1 billion insights to mobile and online banking clients, Graziano said Oct. 27 at the Money20/20 conference in Las Vegas.
Insights can be alerts or nudges that help a customer understand their point along a savings journey, or that they’re headed into overdraft, she said.
Part of the reason Graziano attended the conference concerns the Charlotte, North Carolina-based bank’s fintech partnership strategy.
The event offers the chance “to come to one place and be able to meet not only existing partners that we’re doing business with, but net new opportunities and just doing some discovery and exploring key trends that are out there, maybe new partners on the horizon,” she said in an interview with the Dive Newsdesk.
Money20/20 is owned by Informa, Banking Dive’s parent company.
