Ex-UBS AM product strategy chief launches consultancy firm

Patric Huber, the recently departed head of product strategy and shelf evolution at UBS Asset Management, has launched PHIVE, a consultancy firm for asset managers. 

‘Earlier this year,’ he told Citywire, ‘following organisational changes at UBS, I decided to take this step and focus fully on helping asset managers and institutional investors adapt to a rapidly changing market.’

PHIVE, an acronym for five areas it offers consulting on – pricing, holistic insights, innovation, value and execution – will begin as a one-person firm but expand in the months ahead as demand grows, Huber said.